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Marque

How Marque works

One brief. Every channel. Seven human checkpoints.

Marque is not a generator. It is an operating system: a structured set of agents arranged in layers — strategy, concept, creative, production, activation, measurement — each one paused at a checkpoint until a named human signs off. Nothing ships on autopilot. Nothing invents a palette because no one wrote it down.

The flow

The six layers every campaign moves through.

  1. 01 — Author your brand identity

    Voice fingerprint, visual identity, audio identity — for a company, a product, or a person — documented once, read by every downstream agent. The single source of truth that everything else snaps to. Because it is written down, no agent has to guess a tone or invent a palette later.

  2. 02 — Write a brief

    Or upload one. The Brief agent normalises objectives, audience, channels and constraints into the structured input every downstream layer consumes. A messy brief in becomes a clean, machine-readable brief out — the same shape every time.

  3. 03 — Strategy → concept → creative

    Strategy options, concept routes, channel-specific creative. Each stage produces real, ready-for-review work — not slideware. A named human signs off before the work moves to the next layer.

  4. 04 — Production at scale

    Versioning across formats, languages and platforms. Image, copy, video and voice all read from the same brand identity, so a hundred variants stay on-brand without a hundred manual checks.

  5. 05 — Activation across channels

    Paid digital, broadcast, retail media, partner marketing, audio, owned channels. Pillar-aware — only the channels you actually run, never a generic blast across everything.

  6. 06 — Measurement as a layer

    Cross-channel attribution and incrementality reporting feeds back into the next brief. The loop closes. The next campaign starts smarter than the last.

Same engine, different shape

The same engine, tailored to how you work.

The six layers are universal. The roles, channels and controls change depending on who you are. Start where you live.

For founders & SMEs

Run your own marketing.

Without the agency bill. Author your brand, write a brief, and ship a campaign — strategy through media plan — with you signing off at every checkpoint.

 For agencies

The same OS for every client.

White-labelled under your name. Multi-client, role-based access, audit trail, the structured outputs your strategists and CDs already work in.

 For corporate in-house

Modular layers, slotted in.

Adopt one layer or all six, alongside your in-house team and your existing agency roster. Multi-brand, multi-market, your data residency.