Knowledge centre
Plain-English guides.
A short library on what a brand is, what a brief is, and how the economics of advertising are shifting under AI-native production. Written for founders and the operators sitting next to them.
Your brand is your most undervalued asset
UK businesses routinely sell for 15–30% less than they’re worth, and brand is one of the biggest avoidable reasons. What to do about it, and why to start now — with the full paper as a download.
ConceptsWhat is a brand?
What a brand actually is — and why it matters most when you’re small. A founder’s guide to the part most articles skip.
ConceptsWhat is a brief?
The single artefact that starts a campaign in Marque. What a good brief contains, and what the Brief agent does with it.
ConceptsNew advertising economics
How AI-native production reshapes the cost and speed of creative work — and why, in a flood of cheap content, distinction matters more than ever.
GuideWhy your numbers never agree
Meta, Google, GA4 and your CRM will never report the same conversions. Why the gap is structural, not a tracking bug — and what to do instead of chasing one true number.