launch kit · startups & saas

From positioning to paying users.

A launch kit for pre-seed to Series A startups. Tight positioning, a paid-acquisition test plan, and the content engine to feed it. Built so an investor or a customer can land on your site and immediately understand what you do.

Apply to the waitlist Back to founders

what’s in the kit

Built for early signal.

Positioning sheet: one-liner, value pillars, proof points
Landing page with hero, problem/solution, social proof and pricing
Paid test plan: LinkedIn + Google Search, two-week win/lose framing
Demo-request and self-serve sign-up sequences
Three launch-week posts (LinkedIn + X), one email to your list
Analytics instrumentation against a single north-star metric

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Ready to launch?

Brief us in. Positioning, paid, content — ready for launch week.

Get started built on ballast